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NESAE Digital Solutions Conference Agenda


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1:00 PM - 1:15 PM 

Welcome 

 

 

1:15  PM - 2:00 PM
Tactical 

 

Opening General Session: 13 Secrets for Creating Exceptionally Engaging Virtual Meetings
Amanda Kaiser, Chief Path Finder, Kaiser Insights, LLC

 

Online meetings don’t have to be awkward or dull. Contrary to popular belief, virtual group meetings can be productive, collaborative, and ridiculously engaging.

The strategy is to reimagine the usual in-person agenda, energize participants differently, and use the tools to cultivate what the internet is best for – co-creation.

Join your colleagues as you engage in a fun, fast-paced demonstration with professional online speaker Amanda Kaiser. Explore how to host virtual chapter, committee, staff, and special interest group meetings for your members that are as engaging as in-person meetings on an interactive platform like Zoom with groups from 13 – 300 participants.

 

Learning Objectives: 

    1. Learn how to plan an engaging meeting for any audience.
    2. Experience first-hand how engaging meetings energize participants and fosters collaboration.
    3. Leave with a bunch of best practices you can put to use tomorrow to make your meetings engaging.

 

 

2:00 PM – 2:20 PM

 

#TechTalk OR Break

 

Stay in the "room" and chat about the session with your peers, or take a quick break before the next session. Be sure to visit the Digital Solutions Marketplace during this time!

 

 

2:20 PM - 3:05 PM

Tactical

 

 

Breakout Session #1: Trends in Action: The Do's and Don'ts of Email Marketing 

Andrea Siy, President, S!Y Communications, Inc.Constant Contact Affiliated Speaker 

Today’s consumers expect businesses to provide experiences tailored to their needs, interests, and habits. If your marketing messages aren’t relevant and easily read on mobile devices, you can expect consumers to move on. It’s now more critical than ever to get the right message to the right person at the right time. In this presentation we explore the top email marketing trends for businesses and simple ideas to incorporate them into your marketing plans, including: 
  • How to use data to make smarter marketing decisions
  • How to create a more personalized email message
  • How to do more business and save time with simple automation
We also cover many of the Do's and Don'ts of email marketing so attendees can use these tips to make a sound email marketing strategy.

     

    High-Level

    & Tactical

     

    Breakout Session #2: Web Accessibility for Associations

    Matt Curtin, Creative Director, Unleashed Technologies

    Kevin Rydberg, Managing Accessibility Consultant, Siteimprove

     

    What does your association need to know regarding web accessibility! Learn what defines accessibility in 2020, how accessibility impacts associations on the web, an discuss tools your association can use to stay on top of the latest trends. 

    Learning Objectives:

    • Obtain a better understanding of what website accessibility means along with the standards that are currently in place.
    • Know where to begin when it comes to establishing accessibility awareness across your organization.
    • Obtain a list of steps in order to identify the issues and attach them as a team.
    • Preview of the Siteimprove accessibility platform and the ways it helps improve interface accessibility scores.

     

     3:05 PM - 3:25 PM

     
    #TechTalk OR Break

    Stay in the "room" and chat about the session with your peers, or take a quick break before the next session. Be sure to visit the Digital Solutions Marketplace during this time!

     

    3:25 PM - 4:10 PM

    Tactical









     

    General Session: Telecommuting – It Doesn’t Have to Be This Hard

    Beth Z – Your Nerdy Best Friend

     

    By now you've been working with your team remotely for a few months. You're doing some things right, like putting on pants for videoconferences and keeping regular(ish) office hours. But you can use this opportunity to streamline your tasks and make your hours at work more productive with a few technology tools.

     

    Join Beth Z, Your Nerdy Best Friend, for a productivity tuneup via technology. Beth Z will help you cut down on distractions (the kids, the pets...) to get more done in less time; eliminate email clutter from your colleagues; collaborate better with team members without endless online meetings, and much more.

     

     

    4:10 PM - 4:30 PM

     


    #TechTalk

    Stay in the "room" and chat about the session with your peers, or call it a day before tomorrow's sessions. Be sure to visit the Digital Solutions Marketplace during this time!



       
     
     

    9:30 AM - 9:45 AM

    Welcome

     

     

    9:45 AM - 10:30 AM 
    High-Level

     


     

     

     

     

     

     

     

     

     

     

     

     

     

     

                                                                                              

     

     

    General Session: Creating Amazing Member Journeys

    Joanna Pineda, CEO, Matrix Group International

     

    Many organizations are struggling because members say they can't find the information they need on their associations' websites, or they find it difficult to accomplish tasks. So what do associations do? They issue RFPs for a website redesign. But, these redesigns often cover ONLY the website and NOT AMS functions like registering for a meeting, or becoming a member, or engaging wit the association.

     

    And yet, when polled for their most important journeys, associations list journeys that involve BOTH website and AMS, the most important member journeys of most associations move across systems, through the website to AMS, or AMS to web, or website to community.

     

    In this session, featuring examples and case studies, attendees will learn:

    • How to identify their most important journeys
    • How to map these journeys are members traverse their digital properties
    • How to work with their vendors to make these journeys better without investing in costly custom development
    • Easy things you can to make these journeys better, including design hacks and link strategies

    Learning Objectives:

    • Learn how to understand the possibilities and constraints of your various systems.
    • Learn how to identify your most important member journeys.
    • Learn how to hold a vendor conference to articulate your vision for a consistent, smooth, and beautiful experience as members traverse your systems.
    • Learn how to document the user flows through your website and between systems to identify pain points and dead ends.  
    10:30 AM - 10:50 AM

     

    #TechTalk OR Break

     

    Stay in the "room" and chat about the session with your peers, or take a quick break before the next session. Be sure to visit the Digital Solutions Marketplace during this time!

     


    10:50 AM - 11:35 AM

    Tactical

     


                                                                                                                                                                                                                                                                        

     


    Breakout Session #1: 
    At Risk? Take the IT Risk Assessment Now!

    Shaun Holloway, Senior Director of Information Technology,Association of College and University Housing Officers - International


    Your board and senior leadership are asking questions – how secure are our systems? Are our technology and services strong enough? How at-risk are we for a breach? Good questions that require a thoughtful answer grounded in data and objective analysis. This session is designed to be hands-on with the analysis tool, so participants will literally walk away with personalized IT risk assessment results, complete with ratings, scores, and specific action items using a tool developed to answer questions that will guide IT and business strategy. Background information, metric and matrix details, and a specific example of using the assessment twice over three years will be shared – showing how the tool has been used to demonstrate growth, evaluate trends, and deliver direct results a board of directors needs to know.

       

      Tactical

       

       

      Breakout Session #2: 5 Steps to Value Creation for Virtual Events

      Dr. Michael Tatonetti, CAE, CPP  

      If we're being honest, COVID-19 has pushed our association industry to go virtual with events much quicker than we were anticipating or prepared for. Sure, many of us were on the path of digital transformation, but our current global pandemic has certainly fast-tracked our need to embrace the future today. And with that comes the problem of pricing - how do we provide value and monetize virtual events?

      Join us as we share the 5 steps your team needs walk through when planning your virtual event, including:

      • The two types of value propositions you need to utilize with attendees and sponsors
      • How to define your value propositions
      • How to conduct market research for value and pricing

      You will walk away with a 5-step roadmap you can bring to your next meeting so that you maintain financial sustainability during these uncertain times.



       

      11:35 AM - 11:55 AM
       
      #TechTalk OR Break
       
      Stay in the "room" and chat about the session with your peers, or take a quick break before the next session. Be sure to visit the Digital Solutions Marketplace during this time!

       

       

      12:00 PM - 1:00 PM

       




       

      Digital Solutions Lunch & Learns

      During this fast-paced live-demo session, you’ll hear from a variety of technology vendors dedicated to meeting the needs of associations. Each vendor will have time to share details about their digital solution, and you’ll leave with a list of new tools and technologies.


      Sponsors:

         


       

       1:00 PM - 1:15 PM

       

       
      #TechTalk OR Break
       
      Stay in the "room" and chat about the session with your peers, or take a quick break before the next session. Be sure to visit the Digital Solutions Marketplace during this time!

       

      1:15 PM - 2:00 PM

      Tactical

       

       









       


      General Session: 
      More than Zoom: Online Collaboration Beyond Videoconferencing

      Beth Z - Your Nerdy Best Friend

      The Zoom videoconferencing platform has become everyone's go-to meeting tool to keep remote workers on the same page. But videoconferencing is just one of many, many ways that today's teams can collaborate and communicate.

       

      Your Nerdy Best Friend, aka Beth Z, will share a dozen tech tools that can work in conjunction with your online meetings and email threads to transform the way your team works together in and out of the office.


       2:00 PM - 2:20 PM 

       

      #TechTalk
       
      Stay in the "room" and chat about the session with your peers, or close out your virtual Digital Solutions Conference experience. 

       


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