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2018 AMC Sessions
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Thursday, January 18, 2018

1:00 PM to 1:30 PM



1:30 PM to 2:45 PM

General Session: Managing Up & Down to Intentionally Transform Culture

Speaker: Eric Curtis | President, Curtis Strategy


Associations are operating in a rapidly changing eco-system, requiring them to be increasingly dynamic and adaptable. The ability to successfully manage the Board and Staff will determine how quickly organizations can adapt to this shifting landscape. Association Leaders must be proactive and innovative when taking this challenge on. This presentation will address the key factors that determine an organization’s ability to successfully transform its culture. Participants will be encouraged to share their greatest challenges in changing culture as we provide key insights gathered from hundreds of nonprofit leaders around the country. Participants will learn what makes a culture transformation succeed or fail and we will present five models that support success. We will also offer effective strategies for managing the team’s time and efforts and how to overcome staffing obstacles along the way. This presentation is accompanied by planning worksheets for participants to utilize in tracking how they lead Staff and approach time management. Attendees will leave the session with these tangible tools to support a cultural transformation that will position their organization for the future.


2:45 PM to 3:00 PM

Coffee Break


3:00 PM to 4:00 PM

Breakout Session: Re-Engaging and Re-Energizing Your Board of Directors

Speaker: Susan Nicholl | Executive Director, MetroWest Visitors Bureau


It’s difficult for board members to understand their roles and successfully execute them, much less have the energy leftover to focus on the critical—and constant—tasks of recruiting and engaging board members, filling key leadership positions, and improving the governance structure, all while remaining enthusiastic about their pivotal role as your organization's external ambassadors. Regenerating the board is absolutely critical to the organization’s sustainability, yet it usually gets subjugated to day-to-day issues. Learn what makes—and keeps—the board and other leaders engaged, high-performing, and focused on long-term success.


Breakout Session: Talent Management in an Age of Disruption

Speaker: Mark Sedgley | President, MemberClicks


Gone are the days of the traditional 9-5 work day. Brick and mortar offices are giving way to a virtual workforce, flexible schedules, and greater employee expectations. Today's workforce is well-educated, and competition for top talent is ever-increasing. To attract highly talented people, your association benefits must remain competitive to best support productivity, job satisfaction, and retention against larger organizations. Explore shifting trends in the fight for talent to ensure that your association is building a positive office culture to encourage and motivate your employees. Key Takeaways: 1. Learn how to identify key talent management trends. 2. Understand what small organizations can do to equip themselves for success in talent acquisition. 3. Gain best practices on how to align culture to ensure employee engagement and retention.


Breakout Session: Take Your Advocacy Session Online

Speaker: Mary Kate Cunningham, CAE | Director, Public Policy, ASAE: The Center for Association Leadership


Every association has a story to tell about how it helps make the world a better place, but how can you make YOUR advocacy message stand out? In this session, we’ll look at video and social media advocacy tactics from a variety of associations, including an inside look at ASAE’s The Power of A program.  You’ll leave with an understanding of key broadcast journalism and social media tactics, as well as the knowledge to help you craft a strategy that is right for your organization, mission and budget.


4:00 PM to 6:00 PM

Exhibits and Reception featuring NE/SAE Gives Back Activity


Join your association management colleagues and industry partners for an afternoon of exhibits and fun. You’ll enjoy excellent food and beverage, sponsored by the Boston Marriott Newton, and network with fellow NE/SAE members while giving back to the community. Additional details to follow – but plan to participate in this great event!  


Friday, January 19, 2018


7:30 AM to 8:30 AM

Registration, Breakfast & Exhibits


8:30 AM to 8:45 AM

Welcome from NE/SAE’s Chair, Christy Dancause


8:45 AM to 10:00 AM

General Session: The Eight Rings of Association Leadership

Speaker: Ron Rosenberg | President, QualityTalk, Inc.

Association executives today are faced with problems of cutthroat competition, financial pressures, and employee performance and retention. In this highly interactive and entertaining session, you will learn how the “Eight Rings of Association Leadership™” can help you dramatically improve your bottom line. By understanding how to apply these eight areas of leadership excellence, you’ll be able expand your member base, motivate and retain a qualified and responsive workforce, and achieve tangible business results. Marketing and customer service expert Ron Rosenberg will help you discover: • How to translate your mission into creating an outstanding member experience • How to recognize the patterns and cycles that affect your association and how you can turn this knowledge into a unique competitive advantage • How to create an aligned and motivated workforce • How to establish an environment of continuous improvement that will improve member loyalty Come prepared for fun as you learn how to apply the “Eight Rings” to help produce profound change in your association.


10:00 AM to 11:00 AM



11:00 AM to 12:00 PM

Breakout Session: The Art of Connecting Volunteers

Speaker: Jessica Levin | President and Chief Connector, Seven Degrees Communications


Connecting People is an Art. Volunteer and membership organizations often struggle to get people excited and to maintain their enthusiasm throughout the year. During this program, Jessica Levin will apply the principles of connecting people, found in her book Perfect Pairings: The Art of Connecting People to volunteerism. Association Executives and CEOs will walk away with tips and action items that will help them create better relationships with their volunteers. Some of the takeaways and learning objectives include: How to build trust with members through listening, following up, responding to questions and helping with personal needs. How to overcome volunteer objections such as budget and time concerns. A plan to better connect volunteers with one another through mentor/mentee programs, a buddy system and/or email introductions. A unique approach to member appreciation. Interactive Component: Association Executives will share which approaches work best for their chapter and members, and at the end of the session, we will compile a master list of audience suggestions.


Breakout Session: Bridging Distance in a Remote Workforce

Speaker: Stefanie Heiter


Leading in a digital environment presents business critical opportunities, as well as a myriad of challenges: geographies, gender, generations, cultures, interruptions, noise, languages, time zones, technologies, and just straight up personality differences. It can be hard to know which behaviors lead to the most productive outcomes, and therefore how to best train and prepare your leaders. Bring your challenges as you work through our evidence-based model of Creating Community, Directing Digitally, and Engaging Electronically. Incorporate best practices for managing global, distributed teams. Maximize virtual presence and rapport to get the results you need.


Breakout Session: Beyond Time Management - How to Get Twice the Work Done in Half the Time!

Speaker: Ron Rosenberg | President, QualityTalk, Inc.


There’s simply more to do each day than you can possibly accomplish. But what if you could double your productivity? In this highly interactive and entertaining program, you’ll discover seven proven strategies to help you focus on what you do best and how to eliminate, automate, and outsource everything else. You’ll identify your greatest time challenges and how you can overcome them. Plus you’ll discover the dirty little secret about schedules and “to-do” lists and proven strategies for managing phone calls, e-mail, and other distractions! Marketing and customer service expert Ron Rosenberg will help you discover: • Why you can’t seem to get everything done that you need to • The dirty little secret about traditional time-management techniques • 3 major sources of disruption that you can fix immediately • A proven strategy for managing phone calls and e-mail that will free up an hour each day • The “secret weapon” that will help you hire the best talent every time! Find out why Ron Rosenberg’s conference sessions are always filled to capacity, and take your personal productivity from adequate to exceptional!


12:00 PM to 1:00 PM

Lunch & Exhibits


1:00 PM to 2:00 PM

Breakout Session: Rethinking Your Budget – Leading a More Comprehensive Financial Planning Process

Speaker: Jeff Cicolini, CPA, CGMA and Jeanie Gorlovsky-Schepp, CPA | AAFCPAs


This workshop will help participants broaden the scope of their financial planning process to address the challenges of the current economic and funding landscape and ensure sustainability in the long-term. Our speaker will provide practical guidance and best practice recommendations so that associations can preserve their capacity to deliver on their mission in the event of unforeseen financial shortages. After this workshop, participants will be able to: take steps to broaden the scope of their financial planning process; walk through financial and programmatic analyses as part of their budget development process; and implement short- and long-term strategies to address the challenges of the current economic and funding landscape. This workshop is ideal for executive and financial staff from small to mid-sized organizations.


Breakout Session: Seminars are Boring: Creating Events People Want to Attend

Speaker: Jessica Levin | President and Chief Connector, Seven Degrees Communications


Events are one of the best forms of content marketing out there. However, for as long as we have been hosting events, we have had talking head speakers and frankly are a little boring. This session will discuss how to create events that members, clients, prospects and referral sources want to attend. We will also cover some tools that will make event planning easier so that you can focus on the message.  The session will cover interactive meeting formats and will include discussion about how to get buy-in from management about changing from the same ole format.  The session includes formats such as master mind groups, group projects, Tedx-Style, Ignite and more. Attendees are encouraged to share their stories about how they transformed their events and the success that they achieved.


Breakout Session: The Value of the CAE

Speaker: Mary Kate Cunningham, CAE | Director, Public Policy, ASAE: The Center for Association Leadership


Are you interested in taking the CAE exam to further your career as an association management professional? If so, be sure to attend this session! Our friends from ASAE will share information about the CAE designation, outline the basic components of the exam, review upcoming application and exam deadlines, and answer any questions you may have. Already have the CAE and have questions about ongoing professional development requirements? Be sure to stop by and get your questions answered.   


2:00 PM to 2:15 PM



2:15 PM to 3:30 PM

Closing General Session: NE/SAE UN-CONFERENCE SESSION 


3:30 PM

Conference Adjourns


Click here to register!

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