Published by the Texas Society of Association Executives and the New England Society of Association Executives 

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Your certification program can now be created by AI in hours, not months. Your research reports and content can be produced at scale at the click of a button. And your conference education can be replicated with a well-worded prompt. What revenue streams will survive as AI transforms how associations deliver value?

This session explores which association business models will remain viable and reveals emerging opportunities that smart associations are already capturing. Through example scenarios and practical frameworks, you will learn to assess your current revenue streams, identify AI-enhanced opportunities, and develop strategies for thriving in an AI-transformed landscape.

You'll leave with actionable tools to evaluate your association's business model resilience. You'll have a roadmap for building sustainable revenue streams, and leverage AI rather than compete against it. Most importantly, you'll have confidence in your ability to lead this critical strategic pivot to a post-AI future and thrive.

Presenter Profiles

Vanessa Dennison, CAE

 

Bio:

Vanessa Dennison is a Certified Association Executive and Certified Business Analyst Professional. She owns Dennison & Associates, an association consulting firm providing AI strategy and implementation services, technology selection and implementations, technology assessments, and organizational assessments. She is also a co-founder of Beacon Tech Research, an online tool that simplifies the AMS selection process, and puts expert guidance within reach for smaller organizations and budgets. Vanessa has spent over two decades helping associations navigate the ever-changing world of technology. She and her team specialize in finding fresh solutions to stubborn problems and ensuring associations don't just keep up with technology trends but stay ahead of them.

Credit

Published by the Michigan Society of Association Executives and the New England Society of Association Executives 

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Your brand goes beyond a logo and color palette. It defines your association and how your members engage with you. Building a strong, engaging brand for your association is an in-depth, intimate (and sometimes even a little painful) process involving more than just your marketing team. It is a process that can transform your organization. In this webinar, we'll take a deep dive into everything you should consider to define and strengthen your brand as we explore the brand development process from ideation to execution.

Presenter Profiles

Victoria Veda

Bio:

Victoria Veda joined Michigan Retailers Association in 2024, following an extensive background supporting entrepreneurs and businesses through work in marketing and small business consulting. Raised in an entrepreneurial, small-town Michigan household, Vic has deep roots in business, growth strategy, and community engagement. Having worked at a variety of consulting agencies that serviced local, regional, national, and global organizations with marketing, communications, and brand strategy, she’s found that her passion lies most with helping businesses reach their full potential through sustainable growth strategies and strong brands.

Credit

Published by the Florida Society of Association Executives and the New England Society of Association Executives 

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Chazin's Jackie McLaughlin, CPA, delivers a 60-minute interactive webinar that equips association professionals with the skills to turn financial data into compelling, mission-driven narratives. Jackie draws on 35+ years of accounting expertise to walk participants through each core financial statement
(the Statement of Activities, Statement of Financial Position, and Statement of Cash Flows) and shows exactly how each one tells a distinct part of an organization's story.

Through real association participants learn to reframe program expenses as investment in members, link spending to outcomes, and present financial information in ways that build stakeholder trust and drive better decisions.

Participants receive a suite of ready-to-use tools (including a Financial Storytelling Framework Worksheet and a Data Visualization Best Practices Guide) that they can apply in their next board meeting or partner presentation.

Presenter Profiles

Jackie McLaughlin, CPA

Bio:

Jackie McLaughlin is a CPA with over 35 years of accounting experience, including 18 years dedicated to nonprofit organizations. Starting her career at KPMG auditing tech startups, she advanced to audit leadership roles in Fortune 500 companies before transitioning to nonprofit financial management.
At Chazin, Jackie oversees technical reviews, training, and financial reviews, ensuring nonprofits meet the highest standards of fiscal responsibility. An accomplished educator, Jackie spent 10 years as a top-rated instructor for the nation’s largest CPA review provider and has taught financial tools and strategies to small business owners and CPAs.

Her sessions empower association professionals to innovate, lead with confidence, and drive positive change through strong financial foundations

Credit

Published by the Michigan Society of Association Executives and the New England Society of Association Executives 

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Podcasting has emerged as one of the most dynamic and effective tactics in the association marcomm playbook. With the right strategy, podcasts can educate members, amplify your industry’s voice, and even generate non-dues revenue. In this session, we’ll explore why podcasting is such a natural fit for associations, how to get started with confidence, and what it takes to produce, promote, and sustain a successful show. You’ll walk away with practical steps, insider tips, and creative ideas that will help your association launch a podcast that truly connects with members and stakeholders.

Presenter Profiles

Colby Horton

Bio:

Colby Horton is a digital publishing veteran with 25 years of experience in the association space. He’s a journalist turned marketer and understands the importance of strategic content and its place within an association-centric marketing funnel. As a writer, interviewer, podcast host and creative thinker, he founded Association Briefings in 2021 to help the association community position their unique brand stories within the member journey and amplify their voices within the industries they serve.

Credit

(1.0 Hour of CAE Credit is available for each session).

Sponsors! Click for details on how to sponsor a session, or the Full Series!

Session Descriptions

Session 1 – Industry Trends & Future Outlook   

The association landscape feels a bit like a roller coaster at the moment. As association leaders, we are facing a slew of challenges on a daily basis including unstable membership numbers, changing demographics, evolving member value propositions and headwinds from AI related resources. Join us for a candid, confidential conversation with other association leaders to share experiences around the prioritization of problem solving, keeping your teams motivated and looking at that elusive crystal ball into the future.

Session 2 – Financial & Strategic Growth/ Who are your members?  

Who really says yes? This session designed for senior association leaders challenges assumptions about membership and sponsorship buyers and explores how decision-making realities should influence an association's strategy, approach and growth efforts.

Session 3 – September: Governance Structure & Volunteer Leadership 

This discussion will examine effective board models and analyze how board structure and decision-making processes influence organizational success. Participants will identify practical strategies for engaging and retaining mission-driven volunteers. The session is designed to be interactive, focused, and to enhance governance while increasing volunteer impact.

Session 4 – November: Scenario Planning / Organizational Resilience 

Meet Our Facilitators:

Allison Ebner

Allison Ebner has over 20 years of experience in human resources, recruitment and corporate branding including talent acquisition and retention, employee engagement and team building, and labor trends and compliance. In additional to her role on the New England Society of Association Executives’ Board of Director,  she has held volunteer leadership positions in several other HR-related associations and nonprofit organizations. Allison is a graduate of Ithaca College in New York where she received a Bachelor of Science in Marketing and is currently an IOM candidate with the Institute for Organization Management

Nikki Golden, CAE

Nikki Golden, CAE, is currently Managing Director at Association Laboratory, Inc. Prior to her current role, she served as Executive Director of the International Society for the Advancement of Spine Surgery, growing membership revenue 46 percent, as well as successfully expanding its Young Surgeons Program.Nikki has been recognized for her work in the association world, making the inaugural list of Association Forum of Chicagoland/USAE Forty Under 40 list, and has served in various volunteer positions via Committee, Workgroups and Board involvement. She has previous experience working in both marketing and membership and has also served as a freelance marketing and communication professional on independent association-related and media projects.

Hillari Wennerstrom, CAE

With more than 20 years of experience, Hillari is a seasoned professional in association management, having worked across diverse fields such as medical, legal, financial, and education. She possesses a unique perspective, having held roles as an executive director for stand-alone associations and as a valuable team member within multiple Association Management Companies (AMCs). Hillari earned her Certified Association Executive (CAE) designation in 2022, underscoring her commitment to the field. She is particularly passionate about engaging members and cultivating leadership opportunities to create vibrant and sustainable communities. Her extensive skill set encompasses governance support, financial management, and meticulous meeting planning.