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Webinar: The Missing Link to Building Member Loyalty
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Webinar: The Missing Link to Building Member Loyalty

When: Wednesday, March 25, 2020
From 1:30 - 2:30 PM ET
Where: United States
Contact: Karen Murphy

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The Missing Link to Building Member Loyalty
Published by Ohio Society of Association Executives and New England Society of Association Executives


This program is $45 for NE/SAE Members and $75 for Non-Members

In order to create loyal members, you must never be satisfied with Customer service! Customer service is what we are supposed to be doing anyway. And if you just provide customer service, you will get “the just fine” members. You know those members, don’t you? When you ask them, “How are they enjoying their time as a member?”, they tell you, “it’s fine." The key is to create the "Member Experience." When this happens, you will have brand ambassadors for your association. This, however, can be challenging… unless you have the missing link that will move you from customer service to customer/member experience! You will get this missing link in this webinar and how to apply it to the four strategies that are needed to move your “just fine” members to your loyal brand ambassadors!


Bob Pacanovsky
An entrepreneur for more than 20 years, primarily in the hospitality industry, Bob Pacanovsky and his team had one opportunity to create both a wow experience and a lasting impression on their clients and guests. He has turned that expertise into a series of keynote seminar and strategic training he calls the “Black Tie Experience.”Through his work, Bob spent years observing and engaging with people on how they act, behave, serve and lead. He combines that experience with business acumen to teach companies and leaders how to focus on engagement, retention, and loyalty – three tenets of the Black Tie Experience.Bob focuses on three areas of expertise that he garnered over his twenty plus years as an entrepreneur:Building and increasing customer loyaltyDeveloping Selfless LeadershipForging Lasting ImpressionsBob has achieved Professional Member status of the National Speakers Association. He has spoken throughout the United States to numerous companies, colleges and organizations, including the national American Bus Association Conference (two years), the International Bowl Expo Conference, Select Travelers Conference, The Catersource/Event Solutions Conference, the Ohio Society of Association Executives, and many, many more.Bob is a graduate of The University of Akron with a Bachelor’s Degree in Finance. He is involved in his communities as he is the Vice Chair for OPEN M, the Co-President of the NSA Pittsburgh Chapter (National Speakers Association) and serves on the boards of Goodwill Industries, and the Greater Cleveland Partnership- COSE Advisory Board. He is most proud of being married to his wife Connie for over 27 years and of his son Adam. 

How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar. 

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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone. 

Refund Policy
SeminarWeb and New England Society of Association Executives programs are non-refundable.

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