Print Page   |   Contact Us   |   Sign In   |   Join
Webinar: Pivot Point: Reshaping Your Organization When It Matters Most
Tell a Friend About This EventTell a Friend
Webinar: Pivot Point: Reshaping Your Organization When It Matters Most

9/10/2019
When: Tuesday, September 10, 2019
From 1:30 - 2:30 PM ET
Where: United States
Contact: Karen Murphy
978-364-5059

« Go to Upcoming Event List  

Pivot Point: Reshaping Your Organization When It Matters Most

Published by Michigan Society of Association Executives and New England Society of Association Executives


CLICK HERE TO REGISTER!

This program is $45 for NE/SAE Members and $75 for Non-Members

Summary
Examples abound of once-dominant organizations that succumbed to competitors and start-ups because they failed to adjust their business model when such a shift amid rapid change could have made all the difference. During this session, Sheri Jacobs will share ideas based on real-world examples for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Drawing from research, interviews with association thought leaders who have successfully altered their organization’s business model, and observations garnered from working with hundreds of associations, Sheri distills a structure and key elements for pivoting that include:
  • incorporating five essential characteristics
  • creating the right culture to achieve future goals
  • building a stronger value proposition to drive engagement and retention


Presenter

Sheri Jacobs


As the founder of Avenue M Group, Sheri is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author (The Art of Membership: How to Attract, Retain and Cement Member Loyalty published by ASAE and Jossey-Bass) and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a unique firm that helps associations achieve their goals.

Prior to opening Avenue M Group, Sheri served in staff leadership roles at the American Academy of Implant Dentistry, the American Bar Association and the Association Forum of Chicagoland. During her tenure at the Association Forum, she built award-winning campaigns that resulted in double-digit membership and meeting attendance growth.

Over the years, Sheri has served in numerous leadership, speaking and volunteer roles, including chair of the ASAE Foundation Development Committee, chair of the ASAE Membership Council and a member of the Marketing Council and Professional Development Committee. She is the co-editor and a contributor to ASAE’s best-selling membership book, Membership Essentials (ASAE 2007 and 2015) and author of the ASAE marketing book 199 Ideas: Powerful Marketing Tactics That Sell (ASAE 2010). She has been invited to speak as a keynote or present at more than 100 industry conferences and events. In 2015, the Association Forum of Chicagoland awarded the John C. Thiel Distinguished Service Award to Sheri in recognition for her outstanding service to the association community.


 

How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar. 

Click here to run an Adobe Connect Diagnostic Test to ensure your computer and network connections are properly configured. The test may take a few minutes to complete and if you have any problems, please refer to these troubleshooting tips.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone. 

Refund Policy
SeminarWeb and New England Society of Association Executives programs are non-refundable.

Privacy Statement
We respect and are committed to protecting your privacy. (Read Statement)

Contact Us

4 Lan Drive, Suite 310
Westford, MA 01886
978-364-5059

Membership Management Software Powered by YourMembership  ::  Legal