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Getting Beyond “We’ve Always Done It This Way!” (Webinar)
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When: Tuesday, September 26, 2017
1:30 PM
Where: United States
Contact: Karen Murphy

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Registration Pricing

$45 for members and $75 for non-members

Click here for additional information and to register online. 



It’s no secret we live in disruptive times. One of the biggest challenges to nimbly securing the future of your association is the common battle cry of your members, “But we’ve always done it this way!” Their commitment to the past can be a kiss of death for your association. Cynthia D'Amour, MBA, author of Wake Up Association Leaders, will teach you a simple, three-part model to address this critical risk management issue and help inspire members to join you with a focus to the future.

As a result of this program, participants will be able to:

  • Apply a three-part model to help shift member perspective.

  • Reframe the critical role in your association.

  • Avoid the most common mistake for dealing with past-focused members.

Presenter:  Cynthia D'Amour


Cynthia D'Amour, MBA is a leadership strategist and president of People Power Unlimited. She's the author of eight books including Wake Up Association Leaders and founder of “Wake Up Wednesdays” – a weekly e-newsletter. Cynthia has served more than 67 total years on boards and recruited more than 250 members. She helps associations get more members involved and frequently speaks at leadership events. Learn more at


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