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2018 Annual Meeting Agenda
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Wednesday, May 30, 2018 

Board of Directors Meeting  6:00 PM - 8:00 PM 

Thursday, May 31, 2018


Golf Outing at the Cape Neddick Country Club Morning
Registration and "Welcome Mingle" 12:00 PM - 1:00 PM 

Opening General Session


Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention

Speaker: Amanda Kaiser, MBA | Chief Path Finder, Kaiser Insights, LLC

Does your data tell you that your new members renew at a lower rate than other members? Have your retention metrics plateaued even though you are improving your renewal process? Do you wonder how to engage both new and long-time members even more? Members think far differently about joining, engaging and renewing than we do. While fielding qualitative research conversations with over 313 members I’ve learned that our membership process is not a year-long cycle in their minds. Instead, the decision to renew is highly influenced by their experience when they first join. Learn how associations, small to large, are successfully engaging all members by focusing far more on their newest members. These associations are focusing on providing their new members not just the specific value they need but on creating exceptional experiences as well, cementing engagement. Key insights from the research reveal how you can too.


1:00 PM - 2:00 PM
Break  2:00 PM - 2:15 PM 

Deep Dive Sessions


Foresight Updates 

Speaker: Sue Pine | VP of Professional Development, AH


Turning Your Members into Your Best Political Advocates
Speaker: Stefanie Coxe | Principal, Nexus Werx, LLC – Learn to Lobby

Whether they're facing local regulations or state or federal lobbying, many associations need the support of their membership to be successful in politics. This workshop will walk participants through the specific steps that they need to take to turn their members into political advocates in the run up to making a political request. Participants will learn how to get their members to build relationships and increase their influence with decision-makers. They will also learn how to ease their supporters into the role of advocate for their organization. During the session, they will work on their own Advocacy Integration Plan. This workshop is ideal for Executive Directors/CEOs or anyone with an external affairs role.


Crisis Communication and the Role of the Supporting Association

2:15 PM - 3:45 PM 
"Brew Break"  3:45 PM - 4:00 PM

Breakout Sessions


Using Business Process Improvement to Engage & Empower Employees
Speaker: Warren Rutherford | President, Rutherford Advisors, Inc. 

If anything in associations (and business) is constant – it’s change. How we successfully create and manage change helps define our ability to serve our customers better. This fast-paced, interactive session will overview business process improvement (BPI) as a management tool to engage, motivate, and empower employees to help association executives, boards, and staff navigate your changing business culture. We’ll use several BPI tools during the session to illustrate their relevancy and application to engagement, empowerment, motivation, and cultural change in your association. Sounds like it might be too much? Pick a project your association needs to work on - we will select several to model at the workshop. Come ready to use your talents to engage! Audience participation will be expected.

Volunteer Appreciation Panel
Interested in participating on this panel? Email to let us know!  

The Secret to Sales Panel
Interested in participating on this panel? Email to let us know!  


4:00 PM - 5:00 PM
On Your Own  5:00 PM - 5:30 PM
Reception and Exhibits, Hosted by Cliff House Maine 5:30 PM - 7:30 PM 
Dinner - On Your Own  7:30 PM 

Friday, June 1, 2018 


Breakfast and Exhibits  8:00 AM - 8:30 AM
Annual Meeting and Awards  8:30 AM - 9:00 AM

Breakout Sessions 


A Primer for Building a Strategic Board
Speaker: Sherri Oken, CAE | Principal, The Association Advantage 

What is a strategic board? It is a board takes the long rather than the short view. It creates a vision for an organization and the means to realize that vision. It insures the availability of necessary resources to fulfill the organization's mission and goals, and so much more. But, without the right people on your board (no seat warmers!), none of this can be accomplished. Who are those people and how do you identify, recruit and retain them? At this session, we will explore the characteristics of and a process for creating your strategic board.

Association Research Reveals the Stickiest New Member Engagement Programs
Speaker: Amanda Kaiser, MBA | Chief Path Finder, Kaiser Insights, LLC

Our members say they key to engagement is engaging them immediately after they join. Members become more deeply engaged with the association when they are actively engaged within the first 3 days, 3 weeks, or 3 months after joining. So, how are associations creating value and curating experiences specifically for our most at-risk members? Dynamic Benchmarking and Kaiser Insights LLC teamed up to find out. We conducted the first ever New Member Engagement Study to discover the new member onboarding, welcoming, and orientation habits of all types and sizes of associations. The data reveals many new and interesting insights. Learn the secrets of the most effective new member onboarding programs. See which tactics work best and what associations have tried that does not work. Hear about the unusual but successful practices your peers have tested.

Success with Sponsors
Interested in participating on this panel? Email to let us know!  

9:15 AM - 10:15 AM
Break and Exhibits  10:15 AM - 11:15 AM

Breakout Sessions 


Cybersecurity and Your Association 
Speaker: Russell Kuhl | Director of Technology, 1 Point Networks

Foresight & Trends Discussion Groups
Facilitator: Sue Pine | VP of Professional Development, AH

Engaging Millennial Members, as Told by Millennials
Interested in participating on this panel? Email to let us know!  


11:15 AM - 12:15 PM
Lunch, Exhibits, and Live Auction  12:15 PM - 1:15 PM
Closing General Session / Activity  1:15 PM - 2:15 PM 
Thank You and Adjournment  2:15 - 3:15 PM   
Enjoy Cliff House Maine On Your Own 3:15 PM

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