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New Member Engagement Study is Now Open!

Friday, September 15, 2017   (0 Comments)
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ARE YOU DOING ALL YOU CAN TO KEEP YOUR NEW MEMBERS ENGAGED?

Have you noticed that your new association members don’t renew at the same rate as your established members? Well you’re not alone. Low retention rates among first year members is a common problem among associations worldwide. Qualitative interviews of 345 association members conducted by Kaiser Insights LLC, indicate that the prime cause of this disparity is that a growing number of new members do not perceive value in their membership or have a weak member experience. These poor value perceptions and experiences can leave new members feeling disappointed and let down, ultimately leading to non-renewal of their membership. The end result? The association misses out on creating a life-long member, a future industry leader and an advocate.


GET ANSWERS ON NEW MEMBER ENGAGEMENT

Dynamic Benchmarking, in conjunction with Kaiser Insights, is launching a first-of-its-kind benchmarking study to unearth industry best practices in new member engagement, onboarding, orientation and retention. This study will measure both qualitative and quantitative data to deliver to you a comprehensive report that is both informative and actionable. As a study participant, you will receive exclusive access to all results of this first-of-its-kind new member engagement study. Peer-to-peer comparisons and industries trends will be presented on a variety of industry best practices and key performance indicators including:

  • What new member engagement tactics are being used and which ones are most successful

  • How associations are measuring the success of their new member engagement programs

  • What tools are being used in new member engagement

  • Budgetary data on new member engagement programs including ROI, percent of budget as percent of total revenue, renewal rates and more

 

SHARE YOUR KNOWLEDGE

As an active leader in the association industry, we invite you to participate in this study and share your best practices for new member engagement and retention. We seek association executives, representing associations of all sizes, types and locations to participate in our study. The study is now live and results will be released this fall. Please click here to create an account and get started!


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