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Write Like a Rock Star (Webinar)
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 Export to Your Calendar 6/20/2017
When: June 20, 2017
1:30 PM to 2:30 PM
Where: United States
Contact: Karen Murphy
978-364-5059

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Write Like A Rock Star (Webinar)

 

Registration is $45 for members and $75 for nonmembers. 

Click here to register!

 

Summary 

Let’s face it – you are what you write. Are your member communications topping the charts? Or do your members hear elevator music when you appear in their inbox and social feeds? 

Association communicators often dis-proportionately try to “sell” the association and its strengths, rather than helping the member realize What’s In it For Them? If members aren’t reading what you send, your messages may be the problem. 

You can fix this! This workshop will inspire and teach a few proven steps to have you writing content to sizzle, not snooze. 

Objectives:

• An organized system to create information that’s most relevant to your members
• New rules to consider how (and how often) you communicate
• Actual association examples and approaches that better convey value to members
• Alternatives to repeating your message over and over again to get them to do what you want them to do

Presenters

Melynn Sight is a firecracker of positivity and planning. She pours out pure marketing communication strategies that Association Executives like you simply praise. Melynn is a seasoned sales and marketing executive who got a taste for creating and deploying integrated marketing programs at Sun Microsystems. She finely honed these skills while playing a lead role inbuilding the product and service portfolio of Xerox for over 20 years. For the last ten years - she - along with her nSight Marketing team provides valuable insights that associations across the US and Canada clamor for. She knows her stuff, she loves her work, and it shows.  

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978-364-5059

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