2007 Annual Management Conference

8:00 - 9:00	Registration / Visit Exhibits
9:00 - 10:00	Opening General Session "Congratulations: You're Engaged - The Importance of an Integrated Marketing Strategy" Claire Rosenzweig, CAE, CPMP, President & COO, Promotion Marketing Association The meaning and importance of "integrated marketing strategy" Defining who is the customer Recognize the context of people, product, place, price, promotion in marketing strategy The importance of all staff working in consonance
10:00 - 10:30	Break / Visit Exhibits
10:30 - 11:30	Breakouts - Technology Track One: Are You Getting the Most from Today's Technology? Kiki Mills and Tim Barton A review of current technology tools and how your association can benefit from their use, including blast emails, PC faxing, eNewsletters and more. Track Two: Technology at the Next Level: What's New and What's Coming Morgan Caywood, Technologies 4 You Patrick Dorsey, Avectra Webinars, web communications, podcasts, video conferencing, eCommerce, content management, eMarketing - it's all out there! Find out how your fellow association executives are taking advantage of the latest technologies and see what's next.
11:30 - 12:00	Visit Exhibits
12:00 - 1:00	Lunch
1:00 - 2:00	Breakouts Track One: Capacity Building: Strong Foundations for Strong Associations Steven P. Smith, Principal, It's the Results, LLC A panel of your colleagues will address: What does "Capacity Building" mean The value of your investment in Capacity Building regarding external relationships, internal structure, fundraising, and internal leadership How to "Make the Case for Capacity Building" to the board of directors. Personal experiences Track Two: The Power of Telling a Good Story: Building Your Association Brand, Membership & Sponsorship Through Communications Jennifer Harrington, Partner Trinity Communications
2:00 - 3:00	Closing General Session Building & Maintaining Relationships with your Leadership and Volunteers Richard M. Reilly